The Most Important Sentence in Your Story

The hardest part of creating a powerful story is knowing what to keep and what to cut?If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?And guess what... you can just as easily apply it to your written stories as your visual ones!In this episode, you will learn how to:Determine the most important scene, shot, or sentence of your story.Understand how to choose secondary and tertiary information to complement the most important contentSequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience Hosted on Acast. See acast.com/privacy for more information.

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The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.