591: Getting Clear on the Service You Offer: Why Niching isn't Always the Answer
To niche or not to niche? That is the question. This week we’re diving into the hot topic of whether or not to niche, so get your pros and cons lists ready because we’re about to dive into all the details of this tricky decision! Whether you’re a service-based business owner or multi-passionate with a wide variety of offerings, this question can be very difficult to answer, especially since there are benefits and drawbacks to both choices. We’ve seen plenty of businesses overcomplicate their offerings out of a desire to help the client. Typically folks get into business armed with an expert skill set that serves both them and their customers. But once they’ve spent some time working with their clients, they begin to increase their offerings because they recognize a growing number of services that their clients need to have addressed. The problem that usually arises from this is that it becomes difficult to create consistent processes because you’re constantly jumping from one thing to another, which creates mismanagement in the back end of your business. We’ve given this issue a lot of thought so tune in for our thoughts on how you can simplify your offerings while also ensuring that your business continues to flourish! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.