794: How to See a 70% Increase in ROI with Top of Funnel Content

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience. Discover the strategies to stay ahead during economic challenges, as we delve into how innovation during tough times can lead to remarkable growth. I'll show you the power of "they get me" moments and the art of creating authentic connections with your audience. So, if you're ready to unlock untapped potential and drive your small business toward success, join me today as I unpack the game-changing world of top-of-funnel marketing! It's time to make a meaningful shift in your marketing strategy and connect with a broader audience, bringing fresh energy and opportunities to your business. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

Om Podcasten

Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast