923: The Backwards Launch Playbook: Why Selling First Works

What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I walk you through my personal experience with preselling, and how doing it this way not only validates your idea but also motivates you to get the product out there. You’ll learn how preselling can help you build alongside your audience, refine your offer, and ensure you’re truly serving their needs.If you’ve been hesitant to launch, I’ll show you why selling first is the way to go.  Episode Highlights What You Gain From Selling First and Building Out Later [0:02:27]  Getting Ready to Launch Backwards [0:10:23] Everything I Learned From Preselling Digital Products [0:21:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Om Podcasten

Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast