Coffee, Connections and Community with Ayesha Sehra

This Week on The Strong New York Podcast host Kenny Santucci sits down with entrepreneur, top podcast host, and founder of Grow The Social LLC, Ayesha Sehra. Based in both Los Angeles and New York City, Ayesha has built a powerhouse PR and branding agency that works with global brands, celebrity clients, and industry-leading voices.  Originally from Toronto, Ayesha moved to LA at just 22, navigating the challenges of securing a U.S. visa, and building her business from the ground up. Her podcast and live events brand, Coffee & A Good Vibe, and has become a staple for community, connection, and entrepreneurship.In this episode, Kenny and Ayesha dive deep into the highs and lows of event planning, working with sponsors, and staying authentic in an image-driven world. They explore the value of real, in-person connections post-pandemic, and the behind-the-scenes effort that goes into creating impactful experiences.Whether you're an entrepreneur, creative, or just looking to level up your mindset, this episode offers valuable insights, honest stories, and motivation to keep going—even when the hustle gets hard.00:00 Introduction and Sponsor Shoutout00:15 Strong New York Event Announcement00:46 Guest Introduction: Ayesha's Journey02:02 Challenges in the Business World03:35 Event Planning and Execution04:39 The Rise of Community Building Post-Pandemic05:15 The Hamptons Dilemma06:35 Brand Collaborations and Event Success14:49 The Matcha Craze19:28 Reflections on Personal Growth and Career24:45 Dating and Personal Anecdotes31:47 Introduction to the Social Club Concept32:11 Navigating Brand Collaborations and Free Promotions32:38 Event Planning Challenges and Success Stories35:21 The Impact of Personal Interactions and Feedback37:37 The Evolution of Reality TV and Social Media Influence40:32 Dream Collaborations and Event Planning42:18 Highlighting Influential Brands and Their Events48:08 The Importance of Coffee and Merch in Branding53:41 Upcoming Events and Personal Projects01:00:47 Closing Remarks and Future Plans

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Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.