Cyndi Ramirez: From Blogger to Business Owner, Navigating Entrepreneurship & Creating the Chillhouse Empire

In this episode of The Strong as F#CK Podcast, Kenny Santucci talks with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, a self-care spa & wellness cafe in the heart of Soho. Cyndi shares her entrepreneurial journey, from starting a blog to creating the unique Chillhouse brand in New York City's challenging landscape. They discuss the trials and tribulations of running a brick-and-mortar business, navigating the complexities of the health department, and pivoting during the pandemic. Cyndi also opens up about balancing business with family life, making thoughtful decisions on brand evolution, and finding peace in Miami. Don't miss out on this insightful conversation about resilience, creativity, and business growth!00:00 Introduction and Guest Welcome01:37 Starting a Business in New York02:40 Challenges of Running a Physical Space05:38 Navigating COVID-1906:49 Pivoting the Business Model08:40 Product Development Journey16:51 Partnership Dynamics and Personal Insights21:01 Expanding Business Ventures21:41 Doubling Down on Success22:01 Balancing Creativity and Replication23:58 Navigating New Opportunities25:24 Brand Refresh and Audience Engagement26:57 Wellness and Lifestyle Choices29:56 Parenting in the Digital Age36:33 Future Plans and Reflections39:56 Closing Remarks and Contact InformationBorn and raised in New York City, Cyndi Ramirez-Fulton is the founder & CEO of self-care brand, Chillhouse. She is also the First Lady of hospitality brand, The Garret Group, where her husband is the founding partner. Chillhouse was born when Ramirez-Fulton realized the city didn’t offer an aspirational massage place that was affordable. Reflecting on her upbringing as the daughter of an esthetician, Cyndi opened Chillhouse is 2017 in Manhattan’s Lower East Side and was immediately remarked as one of the most innovative wellness brands of that time. Chillhouse currently has a flagship in Soho which offers a suite of spa services. In addition to their physical destination, Chillhouse has a line of products ranging from press-ons to body care. The brand is carried by the likes of Target, Saks, Urban Outfitters, Shopbop & more. Ramirez has been honored on Create & Cultivate's 100 list, WWD’s 40 of Tomorrow, Nylon’s Inventor of the Year, Guest of a Guest 20 Hottest CEOs, and has appeared in campaigns with Nike, Fossil, amongst others. Additionally, she has been featured in Vogue, the Drew Barrymore Show, Forbes, CNN, WWD, Arch Digest, and more. She splits her time between Manhattan & Miami with her husband and their kids Hendrix and Stevie.To connect with Cyndi, click HERETo check out Chillhouse, click HERETo connect with Kenny, click HERETo Watch the Show on YouTube, click HERE

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Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.