Revolutionizing Fitness Media: Body by Mark

This week on the Strong as F#ck Podcast, host Kenny Santucci sits down with 'Body by Mark'.  Kenny and Mark, long-time veterans of the NYC fitness scene, discuss their journeys in the industry, the challenges they've faced, and how they've adapted their careers in the age of social media. Mark shares his unique approach to fitness content, revealing the motivations behind his popular 'man on the street' interviews. The episode dives into the evolution of gym culture, the impact of social media, and tips for balancing personal achievements with business growth. Tune in for an insightful discussion that's both inspiring and informative for anyone interested in fitness, social media, or business development.00:00 Introduction and Guest Welcome01:10 The Evolution of Social Media in Fitness02:32 Starting the Street Interview Journey04:09 Challenges and Successes of Street Interviews10:45 The Impact of Social Media on Personal Training14:54 Building a Fitness Business22:29 Hiring and Managing in the Fitness Industry26:01 Social Media's Influence on Work Ethic31:34 Voyeurism and Raw Content32:16 TikTok vs Instagram: Success and Challenges33:10 The Power of TikTok's Algorithm33:57 The Impact of Social Media Ads35:59 Monetizing Social Media Platforms37:43 Fitness Influencers and Celebrity Encounters54:15 Diet and Fitness Realities56:45 Building a Fitness Business58:11 Hiring and Social Media Influence01:00:50 Conclusion and Final Thoughts

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Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.