The Business of Fitness with Dan Goodman

In this episode of the Strong as F#ck Podcast, host Kenny Santucci sits down with Dan Goodman, co-owner of Varsity House Gym. They discuss Dan's journey from gym owner to helping others efficiently run their gyms. The conversation dives deep into the challenges and strategies involved in managing a gym, post-COVID industry changes, the importance of planning and maximizing time as a trainer, and the balance of personal and professional life. Dan also shares insights into the pivot from brick-and-mortar gyms to coaching businesses, the significance of community and client connections, and how to outperform corporate gym giants. This episode is packed with valuable advice for gym owners, trainers, and fitness enthusiasts looking to thrive in the fitness industry.00:00 Introduction and Guest Welcome00:39 Transitioning from Gym Owner to Consultant01:12 The Challenges of Being a Trainer02:41 Leading by Example in Fitness05:45 Balancing Work and Personal Life10:44 Importance of Core Values and Team Development17:54 From Brick and Mortar to Coaching Business25:29 International Influence and Strength Culture27:10 Early Development in Rugby and Entertainment28:01 Empowering Seminars and Personal Growth29:02 Consistency and Influence of Jay Farooj29:49 Value of Mentorship and Paying Homage33:30 Training Evolution and Client Engagement39:30 The Importance of Personal Connection in Training45:44 Challenges and Strategies in Boutique Gym Business56:30 Final Thoughts and Contact Information

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Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.