Unlocking the Power of Ketones with the Founders of Kenetik

In this episode of the Strong New York podcast, host Kenny Santucci sits down with Peter Bayne and Devon Price, co-founders of Kenetik, to dive into their game-changing ketone-based functional beverage. Peter and Devon share the story behind Kenetik, from its origins to the development of its unique formula. They explore the science of ketones, the process of refining the beverage's taste, and the impressive health benefits, including enhanced brain function, increased energy, and faster recovery. The conversation also covers the challenges they faced in launching a drink company, the critical role of marketing and education, and the exciting potential of Kenetik to revolutionize the health and wellness industry. Tune in for an inside look at how these entrepreneurs are shaping the future of functional beverages. Try it out for yourself! Visit drinkkenetik.com/discount/STRONGNY and use code STRONGNY for 15% off your first order. 00:00 Introduction and Guest Welcome00:24 Understanding Ketones and Their Benefits01:20 Current State of the Kinetics Brand02:00 Innovations in Flavor and Functionality03:26 Safety and Usage of Ketones04:16 Ketones vs. Traditional Energy Drinks06:31 Scientific Insights and Research14:03 Founders' Background and Journey23:53 Challenges and Success in the Beverage Industry30:04 Discovering Thesis and Nootropics30:27 Energy Sources: Ketones vs. Caffeine31:28 Military Origins of Drinkable Ketones33:37 Ketone Precursor and Product Ingredients38:34 Challenges in Marketing and Advertising43:41 The Importance of Healthy Lifestyle Choices50:21 Kinetics: A Super Fuel for Everyone51:21 The Journey of Building a Brand52:25 Final Thoughts and Strong New York Event

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Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.