Unmasking Beauty Standards with The Beauty Broker, Melinda Farina

In this week's episode of The Strong New York Podcast, host Kenny Santucci dives into the intriguing world where fitness meets beauty with special guest Melinda Farina, also known as The Beauty Broker.Melinda is the founder of Integrated Aesthetics Consulting Inc. and Beauty Brokers Inc., two globally recognized consulting firms in the health and beauty industry. With her vast expertise, she’s earned praise from leading organizations such as New York Women in Communications, ASAPS, ASPS, and the Aesthetic Advantage Continuum at NYU. Her insights have been featured in top-tier publications like Entrepreneur, Allure, Glamour, Coveteur, Elle, and Fortune.Join Kenny and Melinda as they discuss the pressures society places on appearance, the growing trend of biohacking and plastic surgery, and the importance of self-confidence. Melinda offers her expert perspective on popular surgery trends, ethical practices, and common procedures. Plus, they have a bit of fun analyzing celebrity transformations. Whether you're into fitness, beauty, or just curious about the latest in plastic surgery, this episode is a must-listen!00:00 Introduction to the Strong New York Podcast00:35 Meet the Beauty Broker: Melinda Farina01:59 The Intersection of Fitness and Beauty02:24 The Plastic Surgery Debate07:25 Social Media and Beauty Standards09:40 The Rise of Elective Surgeries17:46 Patient Advocacy and Consulting23:13 Understanding Facelift Procedures24:00 The Controversy of BBLs24:48 The Importance of Exercise with Plastic Surgery26:07 Celebrity Plastic Surgery: Lindsay Lohan28:14 Celebrity Plastic Surgery: JLo29:57 Celebrity Plastic Surgery: Madonna and Aging33:49 Celebrity Plastic Surgery: Tom Brady36:53 Celebrity Plastic Surgery: Zac Efron38:35 Celebrity Plastic Surgery: Natural Beauties41:13 Concluding Thoughts and Farewell

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Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life. You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.