EP429: Tim Sernett - Technology Vs Tradition: How To Embrace Both

“If they don’t have the right mindset and the right willingness to adopt the technology, it's just not going to work.”  -Tim Sernett Everyone is different. There will be those who love trying new things and those who are more hesitant to leave their bubble of security. One isn’t better than the other, but when it comes to business, you must consider who is best for you and your business. If you are someone who loves new technology, systems and processes, it’s probably not the best idea to seek clients who like to be set in their ways and keep things the same. The same is true in the other direction, if you have a tried and tested method, clients that want the latest up-to-date tech as part of your service, aren’t going to be a good fit. It’s okay, encouraged even, to embrace every kind of new experience you can have, we don’t know what we don’t know, and time spent searching for that one thing or niche that truly sparks joy is not time wasted.  Tim Sernett of Financial Optics is this episode’s featured guest. He has spent his career helping clients not only improve their profits but build peace of mind and future security in their businesses. In this episode, Tim and Michael discuss all things technology and much more!  If you are struggling to serve too many people, to the detriment of your true passions, want to embrace new technologies, or just want to give a little more thought to the future, then this is the episode to get you thinking about what your success could look like.  During this interview, you'll learn... The value of embracing opportunities to gain experience How to find your business niche The importance of seeking out the gaps in your business  To find out more about Tim, click here. Connect with him on LinkedIn. Time Stamps 01:53 - Tim discusses his career journey  04:27 - Embracing opportunities to gain experience  09:11 - Future forward thinking  12:29 - Seeking out the gaps in your business  17:44 - Finding your niche 23:30 - Bringing your team with you 27:12 - The value of your knowledge and systems

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The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.