EP460: Kristen Corey - How To Build A Website That Attracts Clients
“If a majority of your leads come from LinkedIn, that's great, and you should keep doing that. But it doesn't hurt to diversify and to make sure that you have a couple of lead sources to pull in from different avenues.” -Kristen Corey Kristen Corey, founder of Media Books, dives into the importance of a well-designed website, how to make your firm stand out online, and common pitfalls to avoid. In this interview, you'll also learn: Why a website builds trust & credibility How to turn visitors into loyal clients The best platforms for an easy-to-manage site Plus much more! To learn more about Kristen, click here. Connect with her on LinkedIn. Time Stamp 00:28 – Kristen’s journey from accounting to marketing 02:33 – Founding Media Books to help bookkeepers 04:21 – Common marketing struggles for bookkeepers 06:11 – Why websites matter for bookkeeping businesses 08:53 – The importance of an About page 10:44 – Choosing the best website platform 13:42 – Questions to ask when hiring a web designer 17:24 – The role of SEO in the AI era 20:35 – How websites improve user experience 24:15 – Common website mistakes to avoid 26:33 – Must-have features for bookkeeping websites 28:33 – Ensuring a website is user-friendly 31:48 – Pitfalls to avoid in website building 32:59 – Media Books’ website design process 35:01 – Client success story