EP484: Geni Whitehouse - The Secret To Making Clients Feel Smart & Seen - Part 1
“Nobody knows what we're really doing, and so if we wanna increase the value of what we deliver, we've gotta break down those barriers to understanding and find ways to make the information meaningful and relevant to what they're trying to accomplish.” -Geni Whitehouse In part one of a two-part series, Geni Whitehouse, founder of The Impactful Advisor, shares her journey from tax and tech to transforming how accountants and bookkeepers connect with clients. In this interview, you’ll learn.. Why simple language builds stronger client connections The power of asking, ‘Where do you go to see if your business is on track?’ Shifting focus from showing expertise to empowering clients Plus much more! To learn more about Geni, click here. Connect with her on LinkedIn. Time Stamp 01:09 - Geni’s journey from CPA to tech & training 02:48 - Realizes tax work didn’t help clients the way she wanted 04:36 - Using humor to make accounting concepts clear & engaging 05:45 - Focusing on advisory, helping accountants ask better questions 06:04 - Advisory work with wineries — helping owners understand numbers 09:33 - Shift from proving knowledge to empowering clients 14:01 - Simple, clear language builds value 19:23 - Key question: “Where do you go to see if your business is on track?” 21:00 - SCOPE method to guide client conversations 24:42 - Find each client’s true “why” to deliver real value 27:13 - Small changes (like one more bottle sold) can drive big impact