Sylwia Lindén is VP Marketing at Tink, Europe’s leading open banking platform that enables banks, fintechs and startups to develop data-driven financial services. Founded in 2012 in Stockholm, Tink’s 400 employees serve 18 European markets out of 13 offices. Sylwia joined Tink in October 2018 to help the company pivot from being a Swedish B2C finance management app to being an open banking platform selling to banks and fintechs across all of Europe. In my pod-chat with Sylwia, she takes us through the amazing transformation journey she helped lead at Tink and how she scaled the marketing function and her marketing team in a record time. We go deep into her team structure, how Tink started gaining traction in Europe and how marketing became a revenue driver for the company. We also talked content: to gate or not to gate, that is the question!