103: FASTSIGNS CEO Catherine Monson Talks About The RIght Way To Implement a Digitization Project
Digitization projects often end up with installing huge screens everywhere for wayfinding or just to deliver the wow factor. But, seldom do they tackle the what content? or what do you want to achieve difficult questions? Fastsigns have created a technological revolution that is helping businesses communicate with their audience in an effective, meaningful and measurable way. FASTSIGNS CEO Catherine Monson has first-hand experience of the evolution from analog to digital and talks about her journey and the most common mistakes businesses make.
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