2358: The Content Performance Revolution: A Deep Dive with Christoph Trappe

Christoph Trappe, a global top 14 content marketer and top 100 digital marketer, who has transformed businesses across industries through powerful content marketing campaigns. Christoph shares his expertise in building and engaging prospects, driving results with his unique Content Performance Philosophy, and the impact of the Create Once, Publish Everywhere (COPE) model. Learn about Christoph's successful career leading teams of journalists, content creators, strategists, and designers, and how his approach has driven growth and customer engagement for businesses in healthcare, nonprofits, SaaS, publishing, technology, and professional services. We'll also discuss his latest book, "Going Live," and the popular Business Storytelling Podcast, which has been downloaded over 400,000 times in more than 100 countries. Discover Christoph's five pillars of content performance: an embraced content performance culture, innovation by all, next play mentality, right players in the right seats, and ongoing evaluation. Don't miss this insightful conversation with one of the industry's leading voices in content marketing and storytelling.

Om Podcasten

If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.