2367: Apps Flyer - Unlocking the Power of Mobile Marketing

Join me in a conversation with Oren Kaniel, the CEO and co-founder of the successful Israeli mobile marketing measurement and experience platform, AppsFlyer. In this episode, Oren shares his journey of creating AppsFlyer, a unique technology that empowers brands to better understand their users and make informed decisions. Learn how AppsFlyer's independence and unbiased measurement approach has gained the trust of major players in the ecosystem, including Coca Cola, HBO, Walmart, and eBay. Discover how AppsFlyer anticipated the mobile industry's transformative impact on our lives and the crucial role of analytics in mobile app marketing. Oren and our host, Neil, discuss the challenges posed by privacy changes and regulations on the digital ecosystem and how AppsFlyer is responding with privacy-preserving technology. Explore the potential of AI as a game-changing technology and how AppsFlyer is working at the intersection of data privacy and AI to ensure consumer privacy and safety in the digital ecosystem. Hear about AppsFlyer's mission to provide privacy-preserving technologies and measurement solutions in the face of an ever-evolving industry. In this conversation, Oren also shares insights from his blog and the influence of Tony Hsieh's book, "Delivering Happiness," on AppsFlyer's company culture. Don't miss this fascinating discussion with Oren Kaniel, the leader of a unicorn startup that has grown to a valuation of over $2 billion and is trusted by more than 12,000 brands worldwide.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.