2375: How DEPT® is Building the Next Generation of the Web

In this episode of Tech Talks Daily, I venture into the world of Web3 and the metaverse with Isabel Perry, VP of Emerging Tech, DEPT®. Isabel spearheads a 300-strong team, crafting the future of the web and aiding renowned brands like H&M, Tomorrowland, SPIN, Eurovision, Sprite, and Dubai World Expo in their adventurous foray into blockchain technology and immersive metaverse experiences. Join us as we explore how Web3 and the metaverse are revolutionizing the marketing industry, disrupting traditional value exchange and compelling brands to adapt and evolve. Isabel provides an enlightening perspective on the transformative potential of these technologies for businesses, including the profound impact on SEO, the growing importance of immersive web experiences, and the intriguing role of NFTs in future marketing strategies. We discuss the phenomenal success of DEPT®, one of the fastest-growing digital agencies worldwide, with a unique 50-50 split between marketing and technology. Discover how DEPT® empowers its clients to navigate and embrace emerging technologies through education, consultancy, and hands-on experience. We discuss the challenges and opportunities of marketing in the metaverse, stressing the importance of ethical considerations and education, the need for brands to adapt to new channels and experiences, and debunk the myth that entry into the space requires massive investment. Isabel also gives us a sneak peek into Web3Dep Labs, a program designed to demystify Web3 fundamentals for clients and employees. Whether you're a marketing enthusiast or a professional looking to understand the future of the web and the metaverse, this episode offers invaluable insights straight from a leader at the forefront of these emerging technologies. Tune in and prepare to be enlightened.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.