3013: Bridging Online and Offline: Salsita’s Conversational AI in eCommerce

In this episode of Tech Talks Daily, I sit down with Matt Gertner, the CEO of Salsita, a forward-thinking startup based in Prague, to explore how conversational AI is set to transform the future of eCommerce. Salsita has made waves by introducing a groundbreaking 3D product configurator equipped with an AI-powered conversational interface. This innovation allows customers to design and customize complex products—ranging from kitchen ranges to holiday decor—through simple, natural language conversations, making the online shopping experience more intuitive and personalized than ever before. Matt shares insights into the development of this technology, which leverages OpenAI's advanced language models to provide real-time, expert guidance as customers navigate through the configuration process. This AI-driven approach mimics the in-store experience, where shoppers typically rely on the expertise of sales reps to help them make decisions. By embedding this configurator directly into retailers' websites, Salsita has created a seamless and engaging user experience that not only enhances customer satisfaction but also drives higher conversion rates. We discuss the broader implications of conversational AI for eCommerce, including its potential to bridge the gap between online and offline shopping. Matt explains how this technology could revolutionize the way we interact with software, with applications extending beyond eCommerce into other areas of digital interaction. He also touches on the challenges and risks associated with AI, such as the need for accurate information and the potential for misinformation, while sharing how Salsita is addressing these concerns. Throughout our conversation, Matt's passion for making technology more human-centric shines through. He envisions a future where conversational AI becomes the norm, simplifying complex tasks and making technology more accessible to everyone. This episode is a must-listen for anyone interested in the cutting edge of eCommerce, AI, and the future of human-computer interaction.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.