3123: Yext and the Future of Search in an AI-Driven World

In this episode of the Tech Talks Daily Podcast, I explore the dramatic transformation reshaping search and digital discovery with Michael Walrath, Chairman and CEO of Yext. As AI tools like ChatGPT, TikTok, and Meta AI disrupt the traditional search model, businesses are grappling with the need to adapt their strategies or risk being left behind. With decades of reliance on Google’s algorithms, the rise of more conversational, AI-driven platforms signals a seismic shift in how consumers discover information. Michael brings a wealth of experience to the conversation, reflecting on his time leading Yahoo’s search advertising marketplace and the lessons learned when traditional models were challenged by new technologies. We discuss how search is not merely evolving but being redefined by AI, as fragmented platforms create both opportunities and challenges for businesses navigating this new digital environment. The episode dives into why structured data and content distribution are now critical for discoverability across emerging platforms and what businesses can do to optimize their presence beyond Google’s ecosystem. Michael provides actionable advice on how organizations can build strategies for this new era of search, focusing on agility and preparation for ongoing shifts in consumer behavior. We also touch on the broader implications for businesses, including the potential to reduce reliance on paid search and pivot towards organic growth through newer channels. Michael outlines what a post-Google world could look like and how businesses can position themselves for success in this fragmented and increasingly competitive space. How prepared is your business for the AI-driven search revolution? Join the conversation and share your insights after tuning in!

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.