3203: The Creator of Spotify Playlists on the Future of Music and Fan Engagement

How are fan relationships reshaping the music industry and beyond? In this episode of Tech Talks Daily, I sit down with Nick Holmstén, the visionary behind Spotify Playlists and former Global Head of Music at Spotify, to explore how fandom is becoming the driving force behind brand and artist success. Nick shares his journey from building Tunigo—acquired by Spotify to leading TSX Entertainment in Times Square and now focusing on the future of artist-fan connections. With streaming, social media, and emerging technologies shifting the power dynamic, fans are no longer passive listeners or consumers. They’re shaping culture, promoting artists, and setting new industry trends. We discuss how the rise of independent artists and direct-to-fan platforms is changing music distribution, why brands should rethink their audiences as communities rather than customers, and how blockchain could introduce new transparency and reward systems for engagement. Nick also shares insights from his new book, Fan-Powered Futures, which explores how companies and creators can thrive in this new landscape. With more industries embracing engagement-driven models, what lessons can businesses take from the evolution of the music industry? And how will AI, Web3, and digital innovation further transform entertainment? Tune in to hear Nick’s thoughts on what’s next for artists, brands, and fan-powered economies.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.