3208: How Zynga Is Redefining Mobile Gaming for Brands and Advertisers

In this episode of Tech Talks Daily, I sit down with Cerisse Velasco, Director of Midwest and Retail Media Brand Partnerships at Zynga, to explore how mobile gaming is reshaping digital advertising and brand engagement. While gaming has long been associated with teenage boys in basements, the reality is quite different—Zynga's audience is predominantly Millennial and Gen X women, a demographic that’s often overlooked in marketing strategies. With mobile games like Words with Friends, Game of Thrones: Legends, and Match Factory, Zynga has built a massive entertainment platform where brands can authentically connect with engaged consumers. We discuss how mobile gaming offers a "leaned-in" advertising experience, with players actively engaging rather than passively scrolling. From rewarded video and interactive formats to in-game integrations, Zynga is pioneering innovative ad strategies that feel natural within the gameplay, rather than interrupting it. A recent partnership with The Real Housewives is a perfect example of how brands are rethinking their approach to mobile gaming, tapping into a highly influential and purchase-driven audience. Beyond traditional advertising, we also explore the future of gamified brand experiences, AI-powered personalization, and retail media integrations within gaming. As mobile gaming continues to dominate screen time, brands that embrace these new engagement models will have a significant edge in the evolving digital marketing landscape. How can brands create authentic connections with audiences in gaming environments? And what does the future hold for advertising in mobile entertainment? Tune in to hear Cerisse Velasco's insights on the changing face of digital engagement.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.