3251: AI Meets Sustainability: Inside Bower’s Global Recycling Mission

With over 100 million packages recycled since its launch in 2019, Bower has proven that incentivizing people with real-world rewards can significantly increase recycling rates without building new infrastructure. From barcode scanning to AI-powered image recognition, the Bower app empowers users to recycle all types of packaging and earn rewards simply by dropping items into ordinary recycling bins. It’s simple, scalable, and working across more than 170 countries. Berfin Mert, co-founder and COO of Bower, explains how their latest innovations now detect items without barcodes, such as coffee cups, cigarette butts, and batteries. She shares how AI-driven guidance has led to a 32% improvement in sorting rates, and why location-based data is key to building smarter, more responsive recycling systems.  We also discuss the realities of building a circular economy, the growing role of brands like Nestlé and Varta, and why a purely sustainable pitch isn’t always enough to bring companies on board. Berfin’s perspective on bridging environmental goals with business realities makes this conversation stand out. She talks openly about expanding their value proposition to include marketing insights and loyalty tools, making the platform attractive to both eco-conscious users and revenue-driven brands. Toward the end of our chat, Berfin opens up about her own journey, crediting her brother and co-founder as the person who inspired her to take the leap into entrepreneurship. It’s a grounded, honest look at innovation, impact, and the people who help bring both to life. This episode offers a fresh, practical perspective if you’ve ever wondered how small tech-driven actions can influence global sustainability. Could your packaging be worth something more? Let’s find out together.

Om Podcasten

If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.