Identity and identifying a good deal

Businesses and consumers face the same threat: identity fraud. Today's interview was led by TechCrunch Global Managing Editor, Ingrid Lunden. Ingrid spoke to Richard Song, one of the co-founders of Persona, which built and offers a large suite of identity verification solutions. Joining Rick is Mark Goldberg of Index Ventures, a firm that made a prescient move to spot and back Persona early on.

Om Podcasten

The TechCrunch Live Podcast helps founders build better venture backed businesses. Each week, we chat with experienced entrepreneurs and investors on their past wins and losses — particularly the pitches that helped build the business at an early stage.