Why you should buy your kids a cash register according to Cube's CEO Christina Ross

Matt Burns went live with CFO-turned-CEO Christina Ross and her Mayfield Fund partner, Rajeev Batra, to talk about the story behind Ross's company, Cube, and how it meets its customers where they’re at. Hear how this novel approach was developed, and attracted investments from major firms.

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The TechCrunch Live Podcast helps founders build better venture backed businesses. Each week, we chat with experienced entrepreneurs and investors on their past wins and losses — particularly the pitches that helped build the business at an early stage.