Getting Listings Sold: A Framework for Talking to Sellers

Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust.    For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first team by aligning with sellers and winning their support in marketing the listings.   This is a framework for how to talk to sellers and get your intentions aligned. It’s the foundation of getting listings sold, so watch or listen now!    In this episode, Jason discusses… 0:00 – Jason’s story  6:30 – How to set expectations 9:50 – 3 parties in the sale of every home 12:30 – A common foe 17:50 – The second function of a listing agent 21:50 – Decision Criteria 

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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. Every Monday, you’ll get a quick (under 5-minute) dose of all-important Mindset and Motivation. On Tuesdays, you’ll receive audio from the legendary weekly #TomFerryShow. Each Wednesday brings you the Tom Ferry Podcast Experience, in-depth original episodes spanning everything from illuminating guests to inspiring keynote speeches to hands-on business training. We’ll wrap up the week every Thursday with some fun and enlightening #TBT lessons and guidance that are as relevant today as when first presented. The Tom Ferry Podcast Experience is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.