#10 - AI Agents Are Coming Here’s How Tourism Leaders Can Get Ahead

AI agents aren’t science fiction anymore—they’re creeping into search, customer service, and even itinerary planning. Peter Pilarski and Josh Huston unpack where agentic AI really stands in April 2025 and why tourism organizations must start preparing today. Expect candid insights on data hygiene, SOPs, and the coming wave of vertical, tourism‑specific agents that will let small teams punch above their weight.

Key takeaways

  1. Current agents excel at deep research but still depend on your data being clean and structured.

  2. Organizing Google Drive, documenting processes, and archiving old assets are the “unsexy” steps that unlock future automation.

  3. Early wins: after‑hours booking bots, AI visitor‑centre desks, and instant key‑message generation from press‑release archives.

  4. Vertical agents will shift—not erase—jobs, freeing humans for higher‑touch guest experiences.

  5. The speed of change is accelerating beyond Moore’s Law; waiting means falling behind.

Download the AI Adoption Toolkit and start future‑proofing your destination: tourismai.network/toolkit

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Tourism AI Network | Empowering tourism leaders with AI literacy, strategic integration, and community support.

Om Podcasten

The Tourism AI Podcast delves into the tangible impact of artificial intelligence on the tourism industry! In each episode, we bring you firsthand accounts and real-world examples of how AI is transforming and optimizing the way we explore the world.Our focus is laser-sharp – we're not just discussing theoretical possibilities; we're all about the practical uses of AI and how it can genuinely enhance efficiency and effectiveness within the tourism sector. Whether you're a tourism professional looking to integrate AI into your operations or a curious traveler intrigued by the tech shaping your next adventure, our goal is to demystify AI and make it relatable through authentic narratives. Tune in to our podcast for a journey through the intersection of artificial intelligence and the world of travel, where practicality meets possibility.