#17 - How AI Search Beats OTAs: Kismet’s Blueprint for Hotels

Hotels and destinations are on the brink of an AI-first search revolution. In this episode, Kismet co-founder Jason Sincada explains why large language models now prefer OTA data—and how hotels, tour operators, and DMOs can win back direct bookings by structuring content the right way.
You’ll learn:

  • the new “table-stakes plus” SEO needed to surface in AI results

  • why long-tail, intent-rich queries matter more than branded keywords

  • Kismet’s plug-and-play approach that pipes your existing web, social, and media assets into an AI-ready knowledge graph—so you “set it and forget it”

  • how forward-thinking DMOs can link attractions, events, and hotels into one discoverable travel graph


Om Podcasten

The Tourism AI Podcast delves into the tangible impact of artificial intelligence on the tourism industry! In each episode, we bring you firsthand accounts and real-world examples of how AI is transforming and optimizing the way we explore the world.Our focus is laser-sharp – we're not just discussing theoretical possibilities; we're all about the practical uses of AI and how it can genuinely enhance efficiency and effectiveness within the tourism sector. Whether you're a tourism professional looking to integrate AI into your operations or a curious traveler intrigued by the tech shaping your next adventure, our goal is to demystify AI and make it relatable through authentic narratives. Tune in to our podcast for a journey through the intersection of artificial intelligence and the world of travel, where practicality meets possibility.