#106: The Power Of Telling Your Unique Toy Story with Cher Hale

How can you weave your own personal story into your product and make a powerful connection? Telling potential buyers the reason behind your product or idea can increase interest and ultimately, success. Today’s guest, Cher Hale, founder of Gingko PR, shares her experience in helping diverse clients do exactly this. She also shares how she diversified her network and started working with the types of clients that she wanted to help to get their stories out there. Cher shares her moving story a...

Om Podcasten

How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea. Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.Meet Your HostAzhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!