#169: The Art and Science of Successful Toy Biz Email Campaigns

According to Demand Sage, there are 4.37 billion email users in the world as of 2023. That number is expected to climb to 4.6 billion by 2025. Email marketing has a return on investment (ROI) of $36 for every $1 spent. If you are struggling to sell your toy or game product and you haven’t considered email marketing as a way to make it happen, then you’re likely leaving sales on the table…or in the inbox. During today’s podcast episode, you’ll learn about how you can use Connection Campaigns,...

Om Podcasten

How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea. Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.Meet Your HostAzhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!