#177: Reinvigorating a Timeless Brand with Robert Pasin of Radio Flyer
If someone tells you to close your eyes and picture a red wagon...what's the first thing that pops into your mind? I bet it's probably the classic and iconic Radio Flyer red wagon. In this week’s episode of Making It In The Toy Industry, I had the pleasure of sitting down with Robert Pasin, the Chief Wagon Officer of Radio Flyer. We dove into the origin story and transformation of the iconic toy company. From nostalgic red wagons to innovative new products, Robert shares the challenges...
Om Podcasten
How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea. Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.Meet Your HostAzhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!