#9 - Andrea Wood
Andrea Wood joins Tony Lockwood in Episode #9. This episode focuses on the importance of communication in supporting the transformation journey. Andrea's background is fascinating and has helped her evolve her style and approach to transformation delivery. 01:36 - A time to reset and reflect 03:01 - Change is about disruption 03:59 - The need for a burning platform 05:28 - How her role as a Diplomat with Nelson Mandela helped shape her approach 07:23 - Engagement of audiences is key 09:07 - Communication isn't about speaking 09:58 - How communication can help relieve the stress of transformation 12:33 - The pendulum of change 14:41 - The use of storytelling 18:12 - The need to tap into every area of business 23:57 - Is it a science? 24:23 - What, Who, How & When 25:39 - The importance of multimedia 27:52 - Core lesson - the takeaway Total Length - 29:32 Submit your questions If you would like to clarify anything with either Tony or Andrea, make a comment below or drop Tony an email. We will respond. About Tony Lockwood Tony heads the Transformation Practice for Thompson Wright Partners - he can be contacted by email at tl@thompsonwrightpartners.com About Andrea Wood Andrea describes herself as an action oriented Transformation and Communications leader and macro level thinker. Masterful at affecting communication for change across a range of strategic, operational and leadership areas, integrating process change with strategic business transformation programmes and drawing on experience in leadership development, organisational redesign and clear and effective messaging and story telling to support transition no matter how rapid or complex. Her Linkedin profile is here About TWP Thompson Wright Partners is a niche Interim Management, Consulting and Executive Search firm focused on delivering Business and Technology change consultants for Strategic, Transformation and Operational Efficiency programmes across the UK. Our team of highly experienced board level strategic advisers and seasoned industry practitioners can help you in the following areas; > Strategy Development > Digital Transformation > People Development > Change Management > Operational Effectiveness > Programme Assurance t: +44(0) 161 919 1676 w: www.thompsonwrightpartners.com