Bottling the French Je Ne Sais Quoi into a Sustainable Beauty Brand with Violette

Anu is joined by Female Founders Fund portfolio founder and Parisian makeup artist Violette, of VIOLETTE_FR – a cosmetics line made ‘avec amour’ for people and the planet, and designed with the purpose of helping people celebrate their natural beauty. Violette walks us through the behind-the-scenes of building her personal and company brand with a loyal digital following – from discovering her passion for beauty, to creating a brand bible, fundraising while 8 months pregnant, last-minute launch day ideas, product development, an increased commitment to sustainability and transparency, and more.

Om Podcasten

Historically less than 2% of venture capital funding has gone to female founded companies. Hosted by founding partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.