Social Connection sans Hangover: Creating a New Beverage Category with Jen Batchelor of Kin
Anu sits down with Female Founders Fund portfolio founder, Jen Batchelor of Kin Euphorics, the first innovation in a 10,000 year long social drinking tradition. They dive deep into the growing “sober-curious” movement, her experience setting industry standards in a new category, building a brand consumers are passionate about, marrying concepts from Western and Eastern traditions, what it means to be well within, and reclaiming the meaning of the world euphoria.