Predictive Marketing & Green Pants with Gautham Pandiyan
Last year I kept hearing about data science. This year I'm hearing about predictive marketing. Joining us to explain it is Gautham Pandiyan. Gautham is the Director of Strategic Alliances at Windsor Circle, managing their partnership with Shopify, other eCommerce/Marketing vendors and Agencies "to drive stellar business outcomes." (That's a good line, I should steal it.)