Coach your own business

This podcast is entitled Coach Your Own Business - AKA, ‘why it takes a village and what's wrong with the patriarchal, capitalist model of the lone hero idea of running a business.’Which I know makes it sound like a college class that you're only taking to get the easy credits, but I promise you it's (hopefully) a lot more useful and entertaining than you might be thinking!We’re going to be talking about how broken many of the models of being a business owner or entrepreneur are - and what we need instead (hint: it’s far more gentle, kind and transformative than you might be thinking.) We're going to be discussing:Cowboys and how the constructed myth of the Marlboro cowboy still influences our toxic modern-day business culture. Power imbalances Toxic ‘authority building’, coaches as gurus (and why they’re particularly rife within the online business community) AND why you don’t need ANY of it. Finally, I lay out why we need a different model of business. One that doesn't rely on Patriarchal, overly hyped gurus and or going it on your lonesome way alone.  No. I’ll share what I think we all really need in terms of support for a thriving business and how putting your own magic and power at the centre of it makes all the difference to you, your clients, and your bottom line. And it's much lovelier too. 

Om Podcasten

In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative.I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morningIn this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.