962. The Zeitgeist Insights: Tapping Into ‘The Spirit Of The Times’ Mindset Of Your Market

Kelly explains how aligning with the cultural patterns, beliefs, and ideas of your era can boost your offerings' relevance, resulting in higher conversions. Understanding your market's position on the market maturity model is crucial, as it guides your strategy. Kelly underscores the shift in sales strategies to cater to evolving buyer mentalities, focusing on reactivations, upsells, referrals, and more within your existing customer base.  She encourages you to tap into the Zeitgeist of your market by engaging with your ideal clients and customers to grasp their current mindset. Lastly, she emphasizes the importance of self-leadership during these unprecedented times.  Also in this episode:  Importance Of Zeitgeist: Zeitgeist refers to the spirit or mood of a particular period in history, shaped by the ideas and beliefs of the time. Market Maturity Models: Markets go through stages of maturity, from the excitement of something new to a more mature phase.  Shifting Sales Strategy: In a contracting market, sales strategies need to shift from focusing solely on lead generation to nurturing existing customers, reactivations, upsells, and referrals. Relevance In Messaging: Your business messaging should address current concerns and trends in your market, aligning with what's on people's minds at the moment. Self-Leadership: Leaders must trust their instincts, tap into intuition, and have the faith to make decisions that align with their destiny.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method   This Podcast Is Produced, Engineered & Edited By:  Simplified Impact

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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!