Building for a green and sustainable future: A conversation with White Peak’s Jesper Jos Olsson

In this episode of The Venture, we discuss the challenge of entering a highly competitive Chinese market without a local partner, the importance of being data driven to understand the customer, and how to embrace a culture of failing and learning in order to scale. Jesper Jos Olsson, group CEO and founding partner of White Peak Real Estate, explains the company's unshakeable commitment to green and sustainable development and its innovative, community-based concept for urban living.

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The Venture is an original podcast hosted by serial business builders from McKinsey. In each episode, our experts cut through the noise to show how leaders can launch new companies, testing their theories in conversations with legendary venture builders in Asia. We break down their journey – how they did it, the challenges they faced, how they built successful businesses.