Satisfying the toughest customers first: A conversation with Next Gen Foods’ Andre Menezes

In this episode of The Venture, Andrew Roth shares a conversation with Andre Menezes, cofounder and CEO of Next Gen Foods, a Singapore-based, food tech start-up. Its first product, TiNDLE, a plant-based chicken, is already making waves with chefs and diners in Singapore, Hong Kong, and Amsterdam. It recently debuted in the US, and helped Next Gen secure $100 million in funding. Andre talks about how Next Gen designed TiNDLE around three core elements, its decision to target restaurants before supermarkets, and why sustainability should be baked into a product, rather than the main selling point.

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The Venture is an original podcast hosted by serial business builders from McKinsey. In each episode, our experts cut through the noise to show how leaders can launch new companies, testing their theories in conversations with legendary venture builders in Asia. We break down their journey – how they did it, the challenges they faced, how they built successful businesses.