The technology behind building value on CTV platforms with advertising.
While much of the video ecosystem is now mature, digital advertising systems, technology, and the platforms that deliver it are still catching up. One company, Innovid, is leading the charge with a close partnership with Roku and one-third of all CTV advertising, $5 billion annually, measured and reconciled on their platform. Regardless of whether your company monetizes with advertising, or is subscription-based only, you should know what's happening in the advertising sector of the TV and entertainment business projected to receive $72 billion from advertisers in 2023. As advertising dollars shift from traditional broadcast to digital, and as competitive pressure from multi-prong business models make it harder for pure subscription-based D2C streaming services to compete, some see a future that comprises an advertising stream of revenue alongside subscription. Listen to CTO and Co-Founder Tal Chalozin talk about the three major components of the Innovid platform and service portfolio, and the company's vision for shifting TV advertising from generic and boring, to dynamic and engaging.