NAFD's Rachel Bradburne: Regulations and the politics of dying

There may never have been so much regulatory change in the industry as we're seeing at present, so who better to discuss the likely changes and potential outcomes for the sector than the NAFD's Director of External Affairs. Rachel Bradburne spearheads most of the external engagement on behalf of the association with government, press and cross party initiatives. She joined the funeral sector in January 2021 and is responsible for the NAFD policy and lobbying activity UK-wide, including all political liaison and cross-sector engagement. Rachel and her team shaped the sector's activities through the pandemic, working directly with the Cabinet Office as part of the Civil Contingencies Secretariat. During this time, the funeral sector was also subject to a period of intense change, which included the implementation of regulation by both the Competition and Markets Authority, the CMA and the Financial Conduct Authority. Here she sits down with Malcolm Flanders for a frank and fascinating chat. ––––– The View is brought to you by Golden Leaves, and hosted by Malcolm Flanders. You can find many more conversations on the show page, with key industry figures from the NAFD and SAIF, along with a plethora of funeral directors including those behind The Funeral of Queen Elizabeth II.

Om Podcasten

Join host Malcolm Flanders, Brand Ambassador for Golden Leaves Funeral Plans, as we spotlight and expand on the current challenges and future landscape for both the funeral as well as pre- paid funeral plans sector. These combined views will be covered in frank and insightful interviews with a variety of funeral industry icons and figureheads. Whilst much has changed in the way people now approach their ‘end of life’ event, the series will give a fascinating insight into what the drivers are for that change and what things in the future will continue to shape the one event that is certain in life!