002: Defining Your Ideal Reader: Your Blog Isn't About You
Whether you are starting a new food blog or have been doing this for a while, knowing your ideal reader is a huge factor in being able to grow your food blog. Here are some questions to answer to grasp who your ideal reader is and how you can connect with them to grow your blog!
If you are running your food blog as a business or you want it to be a business someday, I have some hard news for you to hear: your blog is not about you.
When you start to grasp this, it will radically change the way that you plan for your food blog, the way you run your food blog, everything about it.
If you're not sure who your ideal audience is, here are some questions that you can ask yourself.
- Is your ideal reader married or single?
- Do they have kids?
- Are they working full-time?
- Are they busy with extracurricular activities like sports or church or volunteer opportunities?
- Do they have time for the complex recipes that you're sharing or do they really just need something simple?
- Do they know their way around the kitchen?
- Do they have knife skills?
- Do they know cooking basics?
Answering these sorts of questions will help you figure out the best content that you can share with your audience that is going to meet them where they're at.
Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing