Storytelling in Agencies: Connect, Inspire, and Transform with Jeff Bartsch

One of the show’s favorite guests returns! Jeff Bartsch is a visionary storyteller and founder at Story Greenlight. Through Story Greenlight, Jeff and his team empower experts and professional advisors to tell their stories, serve more clients, and expand their impact in the world. On this episode Joey and Jeff discuss the power of storytelling as a tool for communication, both internally and externally, for agencies. They explore different story structures and tools for effective storytelling. Jeff introduces the "ABT" (and, but, therefore) tool, which serves as a foundational tool for setting up any kind of communication. They discuss how this tool can be used in various contexts and how it can help overcome challenges in translating financial information for business owners. They also emphasize the power of storytelling in aligning people, diffusing conflict, and creating emotional connections.

Om Podcasten

Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hosts—Jamie Nau, Director + Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors—interview special guests to share knowledge in the digital and creative agency industry, as well as Jody’s experience as a service-based business owner and entrepreneur.