Strategies for Growing Business Development in Creative Agencies with Goran Kovacevic

Jamie and Jody welcome Goran Kovacevic, Vice President of Business Development at Infinum, to discuss business development within a creative agency. He shares the journey of Infinum from a small company of 25 people to a large agency with more than 400 employees. Highlighting the importance of both technical expertise and soft skills in sales roles, Goran talks about the difficulty in hiring the right talent and the value of mentorship and training. The conversation also covers the significance of creating a unique personal brand, adapting to market changes, and implementing processes to measure growth.

Om Podcasten

Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hosts—Jamie Nau, Director + Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors—interview special guests to share knowledge in the digital and creative agency industry, as well as Jody’s experience as a service-based business owner and entrepreneur.