Unleashing the Power of Agency Marketing with Logan Lyles

Jody and Jamie discuss the importance of marketing for agencies with Logan Lyles, Content Marketing Evangelist. Logan shares his background in sales and marketing, particularly in the agency space, and offers insights on how agencies can overcome marketing challenges, such as allocating resources. They emphasize the need for agencies to market the problem they solve, rather than just the solution. They also weigh in on the benefits of recording and sharing internal meetings and client calls for coaching, training, and building trust with potential clients. Don’t miss the State of Agency Operations Report (linked in the show notes).

Om Podcasten

Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hosts—Jamie Nau, Director + Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors—interview special guests to share knowledge in the digital and creative agency industry, as well as Jody’s experience as a service-based business owner and entrepreneur.