A Modern Take On Retail Brand, AI and Customer Strategy with Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation

Meet Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). In a wide-ranging and engaging interview, Susan talks about her experience and tradecraft, AI & retail, and their modern take on customer and brand strategy.

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The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2024 M.E. LeBlanc & Company Inc. All Rights Reserved.