Conversational Commerce and the Power of Modern SMS & ChatBots

Conversational commerce is one of the most powerful trends shaping retail marketing media today, according to Michael Ricci, industry expert and Vice President of New Technologies at Sinch. In this episode, Michael breaks down the past, present and future of SMS and how the modern era of customer acquisition lies in trust building and the potential of chatbots.

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The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2024 M.E. LeBlanc & Company Inc. All Rights Reserved.