Meet Bobby Sahni, Co-Founder and Partner at Ethnicity Matters with a preview of his RCC Retail Marketing Conference session "Crafting Compelling Campaigns for Canada’s Multicultural Market "

In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada's demographic shifts and integrating multicultural strategies into mainstream business practices.

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The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2024 M.E. LeBlanc & Company Inc. All Rights Reserved.