Silicon Valley Trailblazer & Veteran CDO Atif Rafiq on his New Book "Decision Sprint"

Meet Silicon Valley trailblazer Atif Rafiq, who shares his extensive background and insights gleaned from a comprehensive and pioneering experience at Amazon, Volvo, and McDonald, the distinction of being the first Chief Digital Officer in the history of the Fortune 500. We're together to discuss his new book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action. 

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The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2023 M.E. LeBlanc & Company Inc. All Rights Reserved.