Winning on Purpose, Net Promoter Score 3.0 with Fred Reichheld

For business leaders and marketers from around the world, author and Bain Fellow Fred Reichheld is a household name - even The Economist named him the “high priest” of customer loyalty. Today, I’m thrilled to sit down with the inventor of the Net Promoter Score to peel back the layers of the NPS v3.0, and the new era of customer loyalty in the post-COVID world. We talk about what 80% of marketers are getting wrong with Big NPS, Earned Growth and delve into his latest book “Winning on Purpose”.

Om Podcasten

The Voice of Retail is a weekly podcast hosted by retail pioneer, advisor and keynote speaker Michael LeBlanc and is produced in conjunction with Retail Council of Canada. Each and every week I interview the most interesting people in and around the retail industry, examining the key issues and strategies on the minds of thought leaders in Canada, the U.S. and around the world. © 2018-2024 M.E. LeBlanc & Company Inc. All Rights Reserved.